Improve Your Website User Experience to Keep Visitors Engaged

If your website looks great but is hard to use, slow to load or confusing to navigate people won’t stick around. That’s where user experience (UX) comes in.

A positive UX helps your visitors:

• Stay longer

• Find what they need faster

• Trust you enough to contact you, book, or buy

Here’s how to make sure your site delivers a smooth, trustworthy experience across every device.

Make Navigation Simple & Predictable

Use Clear Menus

Group your content logically and keep menu options concise. Avoid overwhelming visitors with too many choices.

Add Breadcrumbs

These show users where they are on your site and help them backtrack if needed. They also support SEO by creating clear structure.

Example: Home > Services > Aromatherapy Massage

Keep Content Easy to Read & Engaging

Use Readable Fonts and Font Sizes

Stick to simple, professional fonts and avoid small or overly decorative styles.

Break Up Text

Use short paragraphs, bullet points and subheadings. Most visitors skim — so make it easy for them to find key info fast.

Use White Space

Don’t cram everything together. Leave breathing room around text and images to reduce visual clutter.

Optimise for Mobile First

Over half of your website visitors are likely browsing from a mobile device. Your site should load quickly, be easy to tap through, and adjust to smaller screens.

Key Checks:

• Text is large enough to read on mobile

• Buttons and links are finger-friendly

• No horizontal scrolling needed

• Navigation is clear and collapsible

Improve Page Load Speed

Fast-loading pages = better experience + higher SEO rankings.

Simple Tips:

• Resize and compress images

• Avoid unnecessary animations or video autoplay

• Use fewer third-party scripts or plugins

• Choose a fast, reliable hosting provider

Use tools like PageSpeed Insights to test your performance.

Keep Your Design Consistent

Using the same colour palette, fonts, and styling across your site builds trust and brand recognition.

Visitors Should Know:

• Who you are

• What you do

• What action you want them to take

Use Strong & Clear Calls to Action (CTAs)

Every page should have a purpose. Make it easy for visitors to take the next step.

Examples of effective CTAs:

• Book a consultation

• Read our latest blog post

• Contact us for product recommendations

Use buttons, not just links, and place them where they’re easy to see, especially at the end of pages and blog posts.

Build Trust and Security

• Use HTTPS: Essential for protecting visitor data

• Add a privacy policy: Clearly state how you collect and use information

• Show contact details: This adds credibility and reassures visitors you’re a real business

UX Improvement Checklist

• Menus are clear and easy to navigate

• Text is legible and broken into readable sections

• Site is mobile responsive

• Pages load in under 3 seconds

• CTAs are visible and action-focused

• Branding is consistent across pages

• Trust signals (HTTPS, privacy policy, contact details) are present

Trade Tip: Use Your Own Site Like a Visitor

Pretend you’re a new client. Can you:

• Find your services or products within 2 clicks?

• Easily read the content on a mobile device?

• Know what to do next (e.g. “Book” or “Buy”)?

If not - tweak until the journey feels natural.

Want to Reach More People?

If you're ready to grow your online presence, we can support you in two key ways:

• Alvio Product Connectors: Easily sync Lily & Loaf products to your Shopify or WooCommerce site for seamless ordering and updates.

• Featured Author Blogs: Got something valuable to share? Submit your blog post and we may feature it on our Health Hub — with full credit and a backlink to your website.

Get in Touch Here or speak to your Account Manager to learn more..

The Full SEO Growth Series

^{If you’ve missed any previous articles in this series, here’s the complete set:}

1. ^{Simple SEO Techniques to Optimise Your Website}

2. ^{How to Write Meta Titles and Descriptions That Get Clicked}

3. ^{Creating High-Quality Content That Attracts and Converts}

4. ^{How to Use Social Media to Drive Website Traffic}

5. ^{Guest Blogging 101: Grow Your Reach and Build Authority}

6. ^{You’re reading it now!}