How to Use Social Media to Drive Website Traffic

Social media is more than just a place to connect, it’s a powerful tool for getting more people to visit your website and engage with your wellness business. With the right strategy, you can turn your Instagram, Facebook, and LinkedIn followers into loyal clients and customers.

Why Social Media Matters for SEO and Website Growth

• It drives direct traffic when people click your links

• It amplifies your content (blog posts, new pages, offers)

• It helps build relationships with your audience

• It increases brand visibility in the wellness space

3 Steps to Get Started

1. Share Your Website Content Regularly

Whenever you publish a blog post, service update, or new product page, share the link on your social channels.

Example post: “Want to know which supplements we recommend for energy support? Our latest blog has the answer. Read now 👉 [Link]”

Use simple language, emojis, and images to make it engaging.

2. Engage With Your Audience

Social media is a conversation, not just a broadcast.

✅ Reply to comments
✅ Ask questions (e.g. “Which oils do you love for stress relief?”)
✅ Join groups related to your profession
✅ Share client feedback (with permission)

3. Make It Easy to Share Your Content

Add social sharing buttons to your blog posts and product pages so visitors can share your content with their own audience, multiplying your reach. You can use free plugins or website tools to do this easily. 

Which Platforms Should You Focus On?

Tools to Make It Easier

• Canva: Create beautiful graphics quickly

• Buffer or Later: Schedule posts

• Meta Business Suite: Manage Facebook and Instagram together

Social Media Checklist

• Share blog posts and key pages at least once per week

• Include a clear link back to your website

• Add an image or graphic to catch attention

• Use 1–2 hashtags related to your niche

• Encourage followers to comment or share

•  Respond to messages and engage with replies

Trade Tip: Repurpose Your Blog Content

Turn one blog post into:

• 3–4 Instagram story slides

• A LinkedIn article

• A Facebook carousel

• A Pinterest graphic

• An email newsletter snippet

It saves time and keeps your message consistent.

Want a Feature on Our Social Media?

If you’ve written a blog post, launched a new wellness service, or have a tip to share - we’d love to feature your content. Send it to us here and we may promote it on our platforms!

The Full SEO Growth Series

^{If you’ve missed any previous articles in this series, here’s the complete set:}

1. ^{Simple SEO Techniques to Optimise Your Website}

2. ^{How to Write Meta Titles and Descriptions That Get Clicked}

3. ^{Creating High-Quality Content That Attracts and Converts}

4. ^{You’re reading it now!}
5. ^{Guest Blogging: Grow Your Reach and Build Authority}

6. ^{Improve Your Website User Experience to Keep Visitors Engaged}