Guest Blogging: Grow Your Reach and Build Authority

Guest blogging is a win-win strategy for anyone wanting to grow their wellness business online. Whether you're writing for others or welcoming contributors to your own blog, it's a fantastic way to boost traffic, build trust, and improve your SEO. Here’s how to get started.

What Is Guest Blogging?

Guest blogging means writing an article for someone else’s website or blog — usually within your industry. In return, you can usually include a link back to your own website (known as a backlink). You can also invite others to contribute to your blog, which brings their audience to you.

Why Guest Blogging Works

• Builds backlinks, which improve your site’s domain authority
• Reaches new audiences who haven’t heard of you yet
• Boosts credibility and positions you as an expert
• Drives referral traffic from trusted, relevant sources
• Improves search engine visibility by signalling trust to Google

Write for Reputable Blogs in Your Niche

Start by looking for health and wellness sites that:

• Accept guest contributions

• Have an engaged audience

• Are related to your product or service area

Topics to pitch:

• “How Aromatherapy Enhances Chiropractic Care”

• “Nutrition Tips for Postnatal Clients”

• “Natural Solutions for Fitness Recovery”

Include a short bio with a link back to your site. For Example: Jane Smith is a qualified nutritionist at [Your Brand]. She supports clients across Yorkshire with personalised wellness plans.

Invite Guest Bloggers to Your Site

If you know a fellow professional, supplier or content creator with a valuable perspective, invite them to write for your blog.

Benefits:

• Their audience may follow the link to your site

• You get free, fresh content for your site

• It builds professional relationships in your niche

Trade Tip: Be Selective with Backlinks

Not all backlinks are created equal. Focus on quality - links from trusted, relevant websites are far more valuable than dozens from poor-quality sources.

Avoid:

• Buying backlinks

• Mass guest posting on irrelevant blogs

• Linking from unrelated or spammy content

Want a Backlink from Us?

We’re always happy to support our trade accounts. If you’ve written a blog post that would be useful to other wellness professionals, send it to us! We’d love to feature it in our Health Hub and create a backlink to your site.

Submit your blog content here

Guest Blogging Checklist

• Choose relevant wellness or industry blogs

• Pitch a helpful topic that showcases your expertise

• Include one or two natural backlinks

• Avoid promotional or sales-heavy content

• Share the post once it’s live

• Invite contributors to your own blog and tag them on social

The Full SEO Growth Series

^{If you’ve missed any previous articles in this series, here’s the complete set:}

1. ^{Simple SEO Techniques to Optimise Your Website}

2. ^{How to Write Meta Titles and Descriptions That Get Clicked}

3. ^{Creating High-Quality Content That Attracts and Converts}

4. ^{How to Use Social Media to Drive Website Traffic}

5. ^{You’re reading it now!}

6. ^{Improve Your Website User Experience to Keep Visitors Engaged}