Create High-Quality Content That Attracts & Converts

Content is the fuel that powers your website’s growth. It not only helps people find you through search engines, but also builds trust, answers questions, and encourages potential clients to take action. Here’s how to create the kind of content that brings real results - especially if you’re running a wellness business.

Why Content Matters for SEO and Sales

• Google loves fresh, relevant content - the more helpful pages you publish, the better your visibility.

• Clients love content that answers questions and positions you as a trusted expert.

• You’ll have something to share across email and social media.

What Is “High-Quality” Content?

It’s not about writing loads of words. It’s about writing with purpose.

✅ Helpful
✅ Clear and easy to read
✅ Focused on your client’s needs
✅ Includes keywords naturally
✅ Visually appealing (images, spacing, headings)

Focus on Evergreen Topics

Evergreen content is relevant year-round, not just for a season or event.

Great Evergreen Topics for Resellers:

• “How to Choose the Right Essential Oils for Massage”

• “Why Nutrition Matters for Hormonal Balance”

• “A Beginner’s Guide to Supplements”

If you do publish seasonal content (e.g. “Winter Wellness Tips”), make a note to update it annually so it doesn’t go out of date.

Use Images and Visuals

Visuals boost engagement and make your posts more shareable. They also:

• Break up large sections of text

• Help illustrate how your products or services work

• Improve SEO (with descriptive image alt text)

Royalty-Free Image Resources:

• Unsplash.com

• Pexels.com

• Pixabay.com

Trade Tip: Always write short, descriptive alt text for images. For example: “Massage therapist applying essential oils to a client’s back”

Stay Consistent (Even If It’s Once a Month)

You don’t need to post every week but make content a habit. Consider:

• A monthly “Ask the Expert” Q&A

• Product highlight or how-to guides

• Client stories or success case studies

Bonus: Content Ideas You Can Use

Content Creation Checklist

• Pick a helpful, relevant topic

• Use keywords your clients would search for

• Include H1 and H2 headings

• Add 1–3 images with alt text

• Include a CTA at the end (e.g. “Contact me for product recommendations”)

• Link to other relevant pages or blog posts

The Full SEO Growth Series

^{If you’ve missed any previous articles in this series, here’s the complete set:}

1. ^{Simple SEO Techniques to Optimise Your Website}

2. ^{How to Write Meta Titles and Descriptions That Get Clicked}

3. ^{You’re reading it now!}

4. ^{How to Use Social Media to Drive Website Traffic}
5. ^{Guest Blogging: Grow Your Reach and Build Authority}

6. ^{Improve Your Website User Experience to Keep Visitors Engaged}